Uber plans to focus on its bike business more than cars
Uber says it
plans to focus more on its electric scooter and bike business, and less on
cars, despite the fact it could hurt profits.
Boss Dara
Khosrowshahi said that individual modes of transport were better suited to
inner city travel.
He also
forecast users would make more frequent shorter journeys in future.
"During
rush hour, it is very inefficient for a one-tonne hulk of metal to take one
person 10 blocks," he told the Financial Times.
"Short-term
financially, maybe it's not a win for us, but strategically long term we think
that is exactly where we want to head."
The
ride-sharing firm has invested in a number of bike firms in the last year.
Its Jump
electric bikes are now available in eight US cities, including New York and
Washington, and are soon launching in Berlin.
It also
teamed up with Lime, an electric scooter company, while forging deals in other
areas such as public transit and freight.
Mr
Khosrowshahi admitted that Uber makes less money from a bike ride than from the
same trip in a car, but said this would be offset as customers used the app
more frequently for shorter journeys.
"We are
willing to trade off short-term per-unit economics for long-term higher
engagement," he told the FT.
He also
acknowledged that Uber drivers could lose out from the plan, but said over the
longer term drivers would benefit from more lucrative longer journeys.
Uber, which
lost $4.5bn (£3.5bn) last year, is under pressure to improve its finances ahead
of an anticipated public listing.
Revenue from
its taxi business is rising but the cost of expansion into new areas such as
bike sharing and food delivery has meant losses have grown rapidly.
Regulatory
pressure is also threatening growth in some markets.
This month
New York voted to impose a temporary cap on new licences for ride-hailing
vehicles to tackle congestion, while the mayor of London has said he will seek
similar restrictions.
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